Sunday, December 31, 2006


I definitely wouldn't give David Bowie or any other singer any sleepless nights with my singing ability, so I'll just type out the song hook in the subject! :)

For the readers outside the USA who are unfamiliar with the IRS - the IRS is the government body in the USA that handles taxes (similar to Inland Revenue in the UK). The IRS is also responsible for granting "corporate status" to organizations.

As we're about to start the new year (it's already the new year for some of you!), it's time for changes.

One of the goals that I have with My Mwalimu is to get not-for-profit status with the IRS, which will allow this site to grow and be involved with numerous opportunities. Right now, I am completely self-funding this project. While I don't have a problem with funding it, it limits me to what I can do with this site. I'm hesitant on accepting advertising on the site (although I do have Google AdSense on this blog) because I'd like to keep the site neutral and balanced like the American magazine publication Consumer Reports, which provides unbiased analyses on products and services. With a not-for-profit status, My Mwalimu will qualify for a number of grants, be eligible to participate in university projects, and be able to collect more contributions since the contributions (including my own financial contributions!) will be tax-deductible.

While there are a number of things that I need to do before filing for not-for-profit status, such as create financial disclosures and form a board of directors, one of the things that I can easily do now is form a brand image with My Mwalimu.

As part of the brand image process, the web site has been redesigned. If you visit the site, you will notice that it has been redesigned to be consistent with Mwalimu's Corner's design. I also made a few technical/marketing changes to make it more SEO friendly, like removing the iframes and creating a site map.

Another part of the brand image process is to use the My Mwalimu site more as a site that provides free technology tutorials. Mwalimu's Corner will be used to publish information for IT students to use that can't be categorized on the web site, such as:

  • Quick tips on various technology (like "how to do it....")

  • Reviews of technology products and publications

  • Essays on technology topics

  • Tips for navigating the post-secondary educational system

I'd like to wish all of you a very happy new year, and I hope that the new year brings you everything you've always wanted.

Best regards,

Jennifer Lewis
Founder, My Mwalimu

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